Visibility and the "domino effect"
Visibility of a breakthrough product is essential in our ever more marketed society.
Trade and industry press relay market information, trends and innovations to decision makers. Prizes and awards also contribute to a visibility campaign.
P&G asked us to coordinate such an action to promote their new “Dosing Cap” for Mr. Propre / Flash household product.
Different magazines were selected in order to a focus on a proper adequacy of readership and the various features of the product : packaging concept, material and closure.
The first published articles in renowned magazines played an obvious domino effect, adding credibility and robustness to their innovation.
Risk management assessments for the world leader of aseptic brikpack in two asian countries
We conducted risk management assessments of aseptic carton packaging production operations in Japan and China. Quality management, food risks, legislative and regulatory compliance were at the center of these evaluations.
The first project covered a mega-plant with 4 different high technology manufacturing processes. The second site beared a significant production volume with a key role in export.
Technology scan and discovery - global FMCG leader
This discovery project aimed at identifying and evaluating targeted technologies in the packaging sector to create a development pipeline of technical enablers.
The exploration phase identified a series of existing technologies inspired by tangent industries.
The project harvested a series of future technology opportunities which will need additional time, development and validation stages before reaching their industrial commercialization.
Crisis food safety assessment european packaging company
After a product recall, a major fast moving consumer goods company asked us to assess their supply base with a full independent perspective.
In light of the latest EU GMP regulations and operational standards, we developed a diagnosis and evaluated the supplier base.
Recommendations were built to make their system more robust and less exposed to operational risks.