Import Substitution Strategy for Paper Packaging
In this locked country, the value of packaging imports doubles every 5 years, discouraging local players to compete with foreign imports. The Ministry of Trade and Commerce wished to reverse this trend by developing a home-based country packaging strategy.
Some ground-work needed to be done before developing a business case for investors. The project kicked-off by conducting a “reality check” using a previous feasibility study with macro-economical trade indicators.
Then came the moment to assess market conditions by conducting interviews with operators. Thirdly, tax constraints and environmental legislations were identified.
Finally, several business cases were designed and developed for potential investors .
The methodology combined a mix of import/export trade assessments, qualitative data, market evaluation with users and producers and quantitative information.
Conclusions, solutions and recommendations were finalized in different investor business cases aimed at re-capturing paper packaging markets in a high growth context.